A Strategic Plan is a document that is designed to give the organisation some direction in the short to mid term (2-4 years). It takes into account the internal strengths and weaknesses plus the external opportunities and threats to the organisation, and details strategies to address or build on these.
Because a strategic plan establishes a direction for your business to take, it will help it sharpen its focus in order to get there.
The Design and Layout of a Strategic Plan Document helps to make it more readable, Communicate the information better, makes it more appealing and can help the image of your organisation.